Mixpanel Rebrand

Led the comprehensive rebrand of Mixpanel's visual identity, creating a modern and cohesive design system that reflects the company's evolution. This project involved developing new brand guidelines, typography systems, and visual assets that would be implemented across all product touchpoints.

Working closely with the marketing and product teams, we established a fresh visual language that balances professionalism with approachability.

Brand Design & Art Direction → Zubair Mallik

Design System → Design Team

Motion Graphics → Animation Studio